Just like a household, a business is better off with some money set aside for when things don’t go to plan. A cash buffer gives you breathing room — and the confidence to try new things without betting the farm on them working straight away.
A rainy-day fund means a slow month, a surprise bill, or a big customer paying late won’t throw your whole business into a panic. It also gives you room to say yes to a good opportunity without scrambling for cash.
A good starting goal is one to three months of your regular costs. It won’t happen overnight, and that’s fine — the point is to start, and keep adding to it a little at a time.